HOUSTON – For more than nine decades, leading global workwear brand Dickies has evolved from a bib overall manufacturer to an internationally renowned provider of authentic, innovative performance workwear. As an extension of that ongoing dedication to performance, Dickies will assume entitlement of the highly anticipated men’s college basketball double-header at the Toyota Center in Houston later this month.
Taking place on December 21, 2013, the Lone Star Showcase has been renamed the “Dickies Shootout presented by Target,” pitting crosstown rivals Rice vs. Houston at 3:30 p.m. CT; followed by Texas A&M vs. Oklahoma at 6:00 p.m.
While the terms of the agreement have not been announced, Dickies and retail partner Target will receive full naming rights as well as other assets associated with the event. As for the fans, the first 200 people to arrive at the arena wearing Dickies apparel on game-day will receive free tickets to the event.
“Dickies is honored to sponsor such an exciting and highly attended event in our brand’s home state,” said Matthew McCartin, Head of Marketing at Dickies. “This is a great opportunity for the brand, especially during the busy holiday shopping season.”
The doubleheader is owned and operated by bd Global, a Lexington, KY-based sports marketing and management firm. Houston-based Professional Sports Partners, on behalf of bd Global, secured the sponsorship agreement.
“College basketball offers the corporate community a terrific way to activate their respective brands to a very loyal demographic,” said Brooks Downing, president of bd Global. “For Dickies, this is marketing precision at its best, a chance to take its product and retail partner to a focused consumer at the right time and in the right location.”
Tickets for the doubleheader begin at $25 (not including applicable service charges and taxes) and are on sale online at www.HoustonToyotaCenter.com; by phone at 1-866-4-HOU-TIX; at select Houston area Randalls locations; or at the Toyota Center Box Office.
Complete event information can be found at www.dickiesshootout.com. For group sales or partnership opportunities, interested parties should contact bd Global at 859-951-6141.