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bdG Sports partners with Loop Insights to deliver contact tracing and automated marketing solutions for U.S. sports

VANCOUVER, BRITISH COLUMBIA – Loop Insights Inc. (MTRX:TSXV) (the “Company” or “Loop”), a provider of contactless solutions and artificial intelligence (“AI”) to drive automated marketing, contact tracing, and contactless solutions to the brick and mortar space, announces the signing of a channel reseller partnership with Kentucky-based bdG Sports LLC (“bdG”) a leading representation, event management and public relations firm operating within the global sports marketing industry.

bdG Sports is one of the largest providers of college basketball content in the United States, managing multiple NCAA Division I tournaments across North America, including destination tournaments in Southwest Florida, Las Vegas, Canada and The Bahamas. The firm manages two professional golf tournaments on the Korn Ferry Tour in the Caribbean, and has an extensive background with both the LPGA and PGA TOUR. The firm boasts relationships with such brands as Nike, ESPN, Gatorade, and MGM Resorts International, among others. As a result of COVD-19, these staple events and many other bdG events have been disrupted, with no plans for commencement without a solution for the safety of fans, athletes and staff.

Loop’s contact-tracing solution will provide bdG’s sporting events with an opportunity to commence and provide economic recovery for its clients.

“Many within our extensive network of business are desperately searching for innovative solutions that will allow them the opportunity to support a safe environment for fans, staff and athletes, but also optimize their revenue streams that warrant the restart of operations,” said Brooks Downing, President and CEO of bdG Sports. “Loop effectively solves both of these problems with its leading contact-tracing solution which will provide the confidence needed as teams make decisions to restart their schedules. And while this tool will allow fans to return to events, Loop’s contactless, artificial intelligence marketing solutions will provide personalized promotions and targeted engagement, leading to higher conversions and transaction revenue at all events. This level of personalized omni-channel marketing is incredibly valuable for our clients’ resumption plans.”

In addition to implementing Loop’s contact-tracing product into its current and future events, bdG Sports also plays host to major global sports events and will be implementing Loop’s solutions to reinvent the live fan engagement experience, consisting of real-time personalized fan engagement.

Additionally, bdG will represent Loop as a reseller to its current and future clients and enables direct access to the bdG Sports client base, which the Company anticipates will accelerate its growth opportunities in the sports industry.

“This is a major opportunity for Loop as live event operators are looking for two things that we can immediately solve,” said Rob Anson, Chief Executive Officer of Loop Insights. “First, they are desperately looking to safely re-open facilities in efforts to save their respective seasons, and secondly, they are looking for new line revenue opportunities to offset the losses from reduced fan capacity in stadium.  This partnership with globally renowned bdG Sports is major third-party validation of our abilities to deliver these solutions.  We look forward to leading the way with them toward the safe and profitable resumption of major sporting events.”